With each new high-tech and IT-related forum, Sofia cements its leading position in Bulgaria and on the Balkans as an innovative hub of the new tech industries. The first edition of Design Thinking Camp that was hold on August 29-30, 2019 in Sofia Tech Park, brought together entrepreneurs and visionaries from the UK, Belgium, Germany, France, Australia, the Netherlands, Finland, Russia and Portugal. Together with their colleagues from Service Design Network - Bulgaria, they presented the method for creating innovative products and services, which puts the clients’ wishes and needs in the center of the creative process. The unconventional format of the event focused not on lectures, but on practical workshops. Thus, all participants had the opportunity to draw on the know-how of renowned experts whose ideas have been reviving stagnant companies for years while understanding and meeting the real needs of their clients.