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Subvention Programme

Sofia offers financial support for local and international business events that enhance the city’s visibility and economic growth. The programme assists event planners with everything needed to realise their projects in the Bulgarian capital. By hosting your event in Sofia, you create opportunities for local businesses and reinforce the city’s reputation as a vibrant entrepreneurial capital.

How It Works

Sofia’s Subvention framework is designed to support events that generate measurable value for the destination, both in terms of international visibility and economic contribution. It focuses on events that have the following: direct economic impact; International business events that bring measurable benefits to the local economy.

1. Eligible

Public or private organisations, whether registered in Bulgaria or abroad, acting as hosts or official representatives of the event.

2. Ineligible

Entities in bankruptcy or insolvency proceedings. Political parties or affiliated Organisations.

3. Event Eligibility

3.1 Eligible

  • Held at a paid venue in Sofia.
  • Minimum 50 participants (excluding organisers).
  • At least 50% of attendees are travelling from abroad specifically for the event.
  • Duration of at least 1.5 days (ideally 2) with a minimum of 4 hours of seminar content per day.
  • Aimed at a professional audience.
  • Conducted in person (hybrid participation allowed only in exceptional circumstances). Incorporating sustainable event management practices.

3.2 Ineligible

  • Fairs, exhibitions, expos, and similar events.
  • Sports, cultural, entertainment, or recreational events.
  • Festivals, competitions and hackathons.
  • Galas, award ceremonies, Christmas parties, or other leisure-oriented gatherings.
  • Events organised by political parties.

    • 4. Funding Coverage

    Funding is provided after the culmination of the event and is based on verified documentation such as invoices, proof of expenditure within the city’s jurisdiction, attendee statistics, and evidence of destination branding.

    Financial support may be granted for specific event-related expenses, including:

    • Venue rental.
    • Audio-visual equipment.
    • Accommodation in classified establishments.
    • Transfers and transport services.
    • Catering and meals.
    • Marketing and advertising (when using local suppliers).

    How to apply?

    Each application is evaluated for its potential to enhance Sofia’s visibility, economic impact, and alignment with the city’s strategic tourism and sustainability goals.

    Approved applicants will receive detailed guidance on eligible costs, reporting, and reimbursement procedures.

    For full rules, guidelines, and evaluation criteria, please contact our team at This email address is being protected from spambots. You need JavaScript enabled to view it.

    Disclaimer: Sofia Municipality reserves the right to limit or decline support for events held during peak season, or for those already receiving funding from national, municipal, or EU programs.